Tandem Series: Black & Tan
Art Direction, Naming, Branding, Copywriting
Once Victory Brewing Company joined the Artisanal Brewing Ventures family, a collaboration with their now-sibling Southern Tier Brewing Company was only a matter of time. Rather than produce a bunch of one-off brews, ABV decided to create a branded series under which these experimental efforts could live.
I was put in charge of naming, branding, and writing copy for both the series and its initial release: a smoky and sweet set of beers that—with their powers combined—layered to create an inverted version of the classic ‘black and tan.’