Summer Love Ale Brand Redesign
Branding, Packaging Design, Poster Design, Copywriting
Easy-going, laid back and delicious—all the right words for describing both the perfect summer day and this warm-weather-ready golden ale. Summer Love was already the biggest seasonal brand for Victory, but the 2015 release kicked things up to another aluminum-clad level: 12 ounce cans. This called for a celebration—and a brand refresh.
As the brewery’s inaugural canned offering, Summer Love presented the opportunity to establish an entirely new design system for Victory’s packaging and overall brand presence. I brought together a new typographic system, improved Victory Brewing Company branding, and the ‘info grid’ layout for beer details to create a cleaner, bolder, and more cohesive look across all packaging formats.
To see more examples of this system in action, click here.