Help Bryan Shave Face
Illustration, Branding, Packaging Design, Copywriting
As my college graduation drew near, I wanted to create a unique introductory package to set myself apart from my fellow soon-to-be job hunters. Should this package actually land me an interview, I had to balance presenting myself as the clean-cut designer I normally was with maintaining the NHL playoff beard I'd grown in support of my hometown Philadelphia Flyers. The only way I could reconcile a clean-shaven face and a clean conscience would be in the event of a job offer—off went the lightbulb, and the Help Bryan Shave Face initiative was born.
Each handcrafted Help Bryan Shave Face package contained a branded introductory letter, promotional pins, magnets, vinyl cling beards, and a custom-designed magnetic ‘build-a-beard’ game.