Prima Pils Brand Redesign
Branding, Packaging Design, Copywriting
As one of Victory’s flagship beers since their opening in 1996, Prima Pils was in need of a visual refresh that modernized its look and feel while respecting twenty years of brand recognition earned as one of the first—and best—examples of an American craft pilsner.
Joining an assertive hop presence with the clean malt profile and crisp finish of a German Pilsner, Prima perfectly exemplifies Victory’s motto of “European tradition meets American ingenuity.” This duality inspired the idea of a modern take on classic American beer can packaging.