Limited Specialty Releases
Art Direction, Branding, Packaging Design, Illustration, Copywriting
In early 2015, Victory wanted to establish a more cohesive and premium look for its line of large format and limited release beers. Combining typographically-focused logos, metallized label stock, and the use of specialty printing techniques, I created a visual family in which existing and future specialty brands could live.
Here you’ll find a collection of these brands that I either designed or art directed.
Hoppy Quad: A bright and bold American-hopped take on a Belgian Quadrupel, this beer possesses a nuanced and refined combination of flavors and aromas. To play up that refinement, this label takes a more restrained approach to the use of the metallized stock, reserving it for accents on the logotype and branding elements.
Red: This traditional Flemish sour red ale’s labor- and time-intensive production process and extremely limited yield placed it into a super-premium category that was new for Victory. A logotype inspired by flemish calligraphy and wine and spirits packaging aesthetics combined with the metallized label stock and various varnish treatments to create an elegant and intriguing brand.
Sour Monkey: a wild-fermented and soured version of Victory’s famous Golden Monkey. For a more in-depth look at this tastefully twisted tripel, click here.
V Twelve: Available year-round, V Twelve is a decadent and luxurious Belgian Quadrupel. This brand takes its aesthetic cues from arched windows and ornate masonry work found at the style's original brewing location: Belgian abbeys.
Java Cask: As potent as it is delicious, this 14.3% ABV stout combines the best elements of a fresh-brewed cup of dark roast coffee and bourbon barrel aging. I worked as both designer and art director on this brand, creating the initial visual concept and designing the color palette and background elements while guiding the creation of the hand-lettered logotype.
Deep Cocoa: the first limited release to fall into this family, this decadent porter was brewed with chocolate malt and cocoa nibs for an experience that was pure dessert. Thick, melted chocolate typography combined with a candy-wrapper-striped background to let the consumer know exactly what to expect.