Helles Lager Brand Redesign
Branding, Packaging Design
As local favorite Victory Lager prepared for its nationwide launch, we rebranded the beer as Helles Lager. This bold new look better represented the beer’s color, flavor and personality while dramatically increasing shelf presence.
Traditionally served in Bavarian beer gardens, Helles lagers are bright, crisp and easy to drink. We brought that ‘biergarten' experience to our fans in a package featuring bold typography, diamond patterning of the Bavarian flag, and grain. Victory’s brand colors and the red oval maintain visual ties to the original brand that longtime local fans knew and loved, while the bold yellow packaging lets new and old fans alike know that they’re in for a bright, delicious beer.