Tank to Table Series
Art Direction, Branding, Packaging Design
Victory Brewing Company was looking to get more and more of their experimental brews into the hands of their fans as quickly and as freshly-packaged as possible. Enter the Tank to Table series: limited, brewpub-only releases of the brewers’ latest and greatest recipes in 16 ounce cans.
Pressure-sensitive labels made much more sense than our usual pre-printed cans, but I wanted to avoid the ‘just a sticker on a can’ aesthetic common to this kind of release. A little R&D with one of our print vendors, a few blank test cans later and boom: pressure-sensitive labels that approximate the look of a pre-printed can while turning the can itself into a miniature brewing tank.